Musicians around the world will be able to earn a certificate from the Eastman School of Music’s innovative Arts Leadership Program with the launch of a new online program.
“The Eastman Career and Leadership Certificate: Online” is an interactive, comprehensive, and rigorous program designed for serious musicians eager to develop skills, knowledge, and perspectives necessary for successful careers in the musical arts. Additionally, Eastman has developed an Affiliate College Program for colleges and music schools in the United States to offer the ECLC certificate program through its own music programs.
Taught by Eastman’s Arts Leadership faculty, the ECLC program includes four courses for which students may earn six credit hours: Career Skills for the 21st Century, Digital Marketing, Leadership Issues in Music, and Entrepreneurial Thinking. Content includes such diverse topics as networking, professional writing, financial management, creating an online community, social media marketing, recognizing and addressing critical issues in music today, advocacy and presentation skills, and transforming an entrepreneurial idea into an enterprise that creates value. Classes are limited to 20 students per section, who will follow a traditional fall and spring collegiate semester schedule and work closely with a cohort of similarly motivated peers.
Information about individual student registration and the Affiliate College Program is available at https://iml.esm.rochester.edu/alp/ . The registration deadline for the first session is Aug. 10 and classes begin Aug. 31.
The Arts Leadership Program is a program of the Institute for Music Leadership (IML) of the Eastman School of Music of the University of Rochester. IML provides classes, workshops, mentorship, and resources to support students to be innovators and leaders in the professional music world of today and tomorrow. Through a focus on developing entrepreneurial attitudes and skills, students are encouraged to “Adapt, Invent, Succeed, Lead” in today’s competitive music world. More than 25 courses, including digital marketing, grant writing, arts media and promotion, and entrepreneurial thinking, comprise the Arts Leadership Program curriculum. The IML also includes the Paul R. Judy Center for Applied Research, The Center for Music Innovation and Engagement, The Orchestra Musician Forum, and the Career and Professional Development programs.
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