Tag - Mahler

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Are we figments of Mahler's imagination?
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The Secret to Engaging Future Orchestra Audiences?

Are we figments of Mahler's imagination?

Norman thinks that Mahler invented the American symphony orchestra. He makes a good case: Mahler split the Carnegie season into four subscription blocs, each with a thematic base, something no conductor had tried before. As well as a Regular Series, he put in a Beethoven cycle “for the education of lovers of classical music, for[…]

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The Secret to Engaging Future Orchestra Audiences?

Well let’s start with what isn’t a secret: Many orchestras are trying to reach out to future audiences (young people) and convince them that an orchestra concert should be on their shortlist of exciting weekend activities. An increasing number of orchestras (and other concert music organizations) are creating programs and concerts specifically catered to younger[…]

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