Tag - consumer relationships

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Let the Music Do the Talking

Let the Music Do the Talking

By Ashley Garofalo I recently encountered an article by Andrew Dubber of Birmingham City University addressing a fundamental approach to marketing music in today’s industry.  He calls it, “Hear/Like/Buy.” It’s the way of the world for music media consumption these days.  Those in the market to buy are seeking music which they can add to[…]

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