Why Media?
Robert Levine asked:
“Given that orchestral performances have (as Garrison Keillor once described himself) a “face made for radio,” is there any real value in doing TV broadcasts? If so, why are there so few left?”
TV broadcasts certainly have value for us. We are one of the few orchestras still with regular appearances on PBS. These TV shows add glamour to our season, some money in our pockets and help us to keep a national presence. Our national radio broadcasts should accomplish similar goals, but I know that my out of town friends, even musicians, tune into a TV broadcast far more often than our radio broadcasts. The main reason we do not do more shows, particularly local TV, is the high cost of production. The cost of the musicians is a very small part of the total production costs. In addition, time slots on PBS for concerts seem to be increasingly hard to find.
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