Marketing in a Recession

Miami Residency Director Sandi Macdonald has responsibility for The Cleveland Orchestra’s year-round activities in South Florida in support of its annual three-week residency at the Arsht Center for the Performing Arts of Miami-Dade County. Having served as the Interim Miami Residency Director since October 1, 2007, and previously as the Orchestra’s Director of Marketing and Public Relations since 2003, Ms. Macdonald became Miami Residency Director effective January 2, 2008. She is based in Miami.

Ms. Macdonald’s responsibilities as Miami Residency Director include Board management and development, marketing and sales, fundraising and donor relations, sponsorship management, and educational and community activities, in collaboration with Cleveland-based staff and Miami-based volunteer leadership.

Ms. Macdonald has over 20 years of experience in arts management. Prior to coming to The Cleveland Orchestra, she served as Senior Director, Strategic Planning & Audience Development at the Seattle Symphony, and as Director of Marketing & Communications at the Toronto Symphony Orchestra. She has also served in various marketing roles at Michigan Opera Theatre, the National Ballet of Canada, and the Canadian Opera Company. An amateur musician, Ms. Macdonald studied at the Royal Conservatory of Music in Toronto. She holds a BS degree in Business and an MBA from the University of Phoenix.