Engaging the Community
Why can’t we fill the gap? If we do not step-up to fill the gap, who will? Why shouldn’t this be the role of an orchestra? This is really our problem and we have to solve it. If not, the audience will migrate to other entertainment options.
We have proven that we are more than an orchestra in many cases – we have chosen to take on new roles very successfully. At many large orchestras (including my own), we build new concert halls, office buildings and serve as economic drivers for redevelopment and tourism. However, we do not truly put the same type of institutional effort into arts education advocacy.
Advocacy means many different things to different people – there is a big difference between being an advocate that meets and talks about the issues, and actually creating innovative advocacy systems that lead to hard and measurable outcomes. If cultural institutions do not fill the gap – who will? I believe that we must use our organizational capital, board, staff, musicians and strategic community partnerships to mobilize school administrators, legislatures, school boards and local governments to create innovative opportunities in arts education. If we can raise money to build a hall – why can’t we raise money to create cultural incubators within school systems? Why can’t a large orchestra serve as a “cultural foundation” that provides funding for a school pyramid (from elementary to high school) – engaging the parents, students and community leaders?
The institution can be the catalyst for arts funding and creative partnerships (churches, universities and other non-profits) for arts-education. This is being done on a limited basis in a non-arts related manner by the Skillman Foundation with the “Good Schools Initiative.” For example, if a school partnership program (sending orchestra musicians into schools) costs an organization $40,000 dollars a year in artistic and staff time/fees, wouldn’t the money be better spent guaranteeing that two elementary schools have a shared general music teacher and every child has music on a weekly basis? What if the funding was raised by a local church combined with resources from a university with a music education department and a symphony orchestra? Wouldn’t this create real connection with diverse communities and change the perception of the role of a symphony orchestra?
I find it interesting that smaller orchestras seem more connected with the community than the large orchestras (my own included). Simply stated, the large orchestras need to do more – we need to reach more people and use our organizational capital to fill the gaps. Education and long-term in-depth engagement are the most important elements of audience development. If we don’t step up, no one else will. Ultimately music education, and hence our audience, will cease to exist.
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