The Virginia Symphony Musicians’ PR Brochure: Hampton Roads’ Major League Team!
The importance of symphony musicians’ developing a positive PR campaign is often overlooked during preparations to renew a CBA (collective bargaining agreement). But presenting a carefully-crafted message to the community about the role the symphony musicians play in the arts life of the community can be a very effective tool to garner public support. Tom Reel, bassist with the Virginia Symphony and long-time Orchestra Committee member, explains in detail how he and his colleagues in Virginia went about designing a PR brochure and creating an in-house website.
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