Sarah talks community play alongs, working with community musicians (sometimes called amateurs), and community engagement.
The article referenced is “Engaging Audiences” by the Wallace Foundation and can be downloaded here:
http://www.wallacefoundation.org/knowledge-center/audience-development-for-the-arts/strategies-for-expanding-audiences/Pages/Engaging-Audiences.aspx
Sarah joined the Chattanooga Symphony & Opera in 2010 working part time with the Marketing and Development staffs and recently began working full time as the Community and Patron Engagement Manager. In this role, Sarah creates opportunities for CSO Ensembles and musicians to perform in community spaces, manages CSO volunteers, manages CSO social media and websites, and coordinates opportunities for patron engagement including Play Along with the CSO.
She holds a Master's of Public Administration focusing in Nonprofit Arts Management from the University of Tennessee at Chattanooga where her capstone and other work under Dr. Christopher Horne examined attendance patterns in high-art cultural institutions and network relationships between local arts agencies and cultural partners. She also holds a Bachelor's of Vocal Music Education from the University of Tennessee at Chattanooga, where she studied under Dr. Kevin Ford and Ron Ulen.
Sarah has been active in the Chattanooga arts community, working with the Chattanooga Boys Choir, the Choral Arts Society, the Hunter Museum of American Art, the Chattanooga Bach Choir, and the Holmberg Arts Leadership Institute.