Engaging the Community
I would like to thank the staff at polyphonic.org for visioning and implementing not only this virtual panel discussion, but this tremendous resource website. I appreciate the hard work that has gone into making this project a success. Bravo to you all!
As we move forward from these discussions, it is my belief that we must re-examine the core of who we are as an industry and the mind-set that we have during our day to day business. We need to get connected now. It is also important for us to think and act in unconventional ways – continually looking outside of our industry for applicable best practice models. Unfortunately, Aaron Flagg was correct in stating that education, outreach and/or community engagement (non-core programs) is often treated as an after-thought and a profitable development tool. It is time for change!
It is wonderful to have a forum, such as this one, to ask the difficult and perhaps uncomfortable questions. For example – Can a community sustain an orchestra with a large inventory? What should the role of a symphony orchestra member be? What should the role of a staff member be? What should the role of a board member be? Are the antiquated organizational structures in symphony orchestras efficient? Effective? What should the role of a symphony be in the community? Educator? Filling gaps? Economic Driver? Tourism Catalyst? Cultural Incubator? Partner? Diversity driver? Strategic Collaborator? We must be able to answer all of these questions and be honest with ourselves in achieving lasting solutions.
I would caution all of us not to put too much weight into the current and limited concept of “community engagement.” If community engagement is not at the very core of “who” we are, than we will not prosper. To achieve success, community engagement, education and/or outreach must reach beyond individual programs and transcend onto the core concert stage. Our concerts must be able to compete in the marketplace for the entertainment dollar and truly engage the community every night. Instead of thinking of community engagement, education or outreach as distinct programs, musicians, boards and staff must adopt a day to day community connected mindset that permeates every action.
Another theme that has emerged is the concept of “partnerships.” I believe partnerships and strategic collaborations are the key to lasting success. Again, we must think in unconventional terms as to who and how we partner. We must consider everyone – e.g., faith networks, universities, community music schools, booster organizations, competing performing arts organizations, charter schools, developers, hospital networks, community redevelopment networks, etc. Partnerships should filter through everything we do and be another avenue of connecting with one’s community.
I would like to commend my colleagues that participated in this venture – what an exciting and important project! As a proud part of the DSO team, I invite everyone to visit Detroit and see the wonderful things that are happening under Anne Parson’s leadership at the Max M. Fisher Music Center. Thank you all and warm wishes for success.
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