Why Media?

The concert is an ephemeral experience – great and bad ones live in one’s subjective memory but the vast majority of them fade away. A recording creates an accurate representation of a particular event in time and that is reason enough to record. There are, however, other reasons which revolve around recognition, engagement and striving for excellence. Recordings allow an orchestra to be heard outside of its home without the mounting of costly tours. Having a recording published gives an orchestra a level of credibility and it attracts attention – the accompanying reviews help raise the profile of the orchestra above the usual business of live concert presentations. Further, when the microphones are out and on, the level of performance is enhanced by a certain excitement. All the above will attract people to become audience members and/or donors.

Therefore, one could say the goals of recording are:

To create a lasting record of an orchestra and its unique partnerships with artists and conductors;

To publish and broadcast audio media products of the highest quality;

To attract, entertain and engage the widest possible audience for classical music thereby promoting the live concert experience;

To establish a particular orchestra as providers of an exceptional classical music experience of a particular period of music or a composer;

To bring local or national or international recognition or all three to an orchestra.