Archive - December 18, 2013

1
Marketing a “Difficult” Concert

Marketing a “Difficult” Concert

All orchestras want to “stretch” and offer repertoire that challenges both the players and the audience — that strengthens the symphonic art form and moves us into the future. But selling these concerts to our regular patrons can be very challenging. Orchestras with liberal return policies find subscribers giving in their tickets to the “stretch”[…]

Read More