Archive - June 16, 2011

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What Is a Brand and Is Yours a Good One-Some Definitions

What Is a Brand and Is Yours a Good One-Some Definitions

The next several “lessons” will center around the professional musician as a business—a store—where clients can get musical expertise. If you buy into the idea that musicians are small businesses, you can take it a step further. Companies spend a good deal of time and money thinking about, developing and protecting their brands, and there […]

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