Archive - December 17, 2009

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What is a Brand and is Yours a Good One?

What is a Brand and is Yours a Good One?

What is the first thing you think of when the company Coca-Cola is mentioned—how about Apple or Mercedes? These are all strong brands that have distinct images associated with them. As a musician you also have a brand. You, Inc. means something to those who want to hire you. Let’s think about that in business[…]

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