Archive - December 13, 2009

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Orchestra Taps an Unlikely Revenue Stream

Orchestra Taps an Unlikely Revenue Stream

It’s a beer bottle orchestra, and it’s not a bad idea on lots of levels: It humanizes the orchestra, makes the players seem “normal,” gives the orchestra some media exposure and hopefully brings in some money to the coffers. Doesn’t about every mid-size city and larger have a favorite local beer? Note to orchestra marketing[…]

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